iPhone Duo unfolded, Apple's first foldable iPhone

Apple September 2026 Event: Every Product Announced

Florence Trading editorial team

Apple’s September 2026 launch introduced six major products for the UAE: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. Here is the confirmed lineup, local pricing and availability.

iPhone 18 Pro and iPhone 18 Pro Max

Both Pro models use the A20 Pro chip and a 48MP Pro Fusion camera system with variable aperture. The finishes are Burgundy, Glacier, Silver and Black, with storage from 256GB to 2TB. UAE pricing starts at AED 5,099 for iPhone 18 Pro and AED 5,499 for iPhone 18 Pro Max. Pre-orders begin at 4:00 p.m. local time on 12 September, with availability from 18 September.

Compare every iPhone 18 Pro and Pro Max UAE price, colour and storage option.

iPhone 18 Pro and Pro Max features, including the A20 Pro chip, 48MP camera system and Burgundy finish

iPhone Duo

iPhone Duo is Apple’s first foldable iPhone. It combines a 7.6-inch inner display with a 5.4-inch outer display, a titanium frame, the A20 Pro chip and a 48MP Dual Fusion camera system. It is available in Night Sky and Star White, starting at AED 8,499 for 256GB. The 512GB model is AED 9,349 and the 1TB model is AED 11,049, while the 2TB model is AED 13,599. UAE pre-orders begin 16 October and availability begins 23 October.

View iPhone Duo at Florence.

iPhone Duo foldable design, displays, titanium frame and camera features

Apple Watch Series 12

Apple Watch Series 12 introduces Apple’s new Health Sensing System, readiness insights and the S11 chip. UAE pricing starts at AED 1,599, with availability from 18 September.

View Apple Watch Series 12 at Florence.

Apple Watch Series 12 health, display and performance features

Apple Watch Ultra 4

Apple Watch Ultra 4 adds the new Health Sensing System, readiness insights and extended workout capability. UAE pricing starts at AED 3,199, with availability from 18 September.

View Apple Watch Ultra 4 at Florence.

Apple Watch Ultra 4 performance, health and outdoor features

AirPods 5

AirPods 5 include Active Noise Cancellation on both configurations, next-generation Adaptive EQ and an open-ear design. The standard USB-C Charging Case model is AED 549. AirPods 5 with the Wireless Charging Case, volume swipe and longer battery life are AED 629. Availability begins 18 September.

View AirPods 5 at Florence.

AirPods 5 Active Noise Cancellation, Adaptive Audio and charging features

Shop the new Apple lineup in the UAE

Browse all six products in Florence’s New Releases collection. Every listing shows UAE pricing, available configurations and the latest Florence availability status.

Prices and availability checked against Apple UAE on 10 September 2026.

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